the way we advertise
-bring up the issue, and say we have a video prepared to explain it (keep it unlisted @NickGigabyte)
-ask for their support and if there's anything we can do to spread the word
-let them know before the day of, and say we're planning to make this the talk of the day
-if they ask to see the video, send the unlisted version or just send it anyway to ensure that they understand the issue
-remind them the day of that we're doing this, preferably thinking 3 pm EST is when everything should go down
(edited)